Happenings

Articles and updates that see the whole picture.

See what's happening at PANO Marketing, current trends in digital marketing, information for healthcare clients, news about our clients, and more.

International team of doctors posing together while having morning breefing, male and female medical workers standing against wall, holding arms crossed on chests, cheerfully smiling at camera

Brand Personas in Healthcare Marketing

Brand personas are an important part of creating personalized engagements with healthcare patients at health clinics, medical centers, FQHC community clinics, and all healthcare-related businesses. Today, we look at the theory of individuation in branding, the 12 brand archetypes, and best practices for health organizations to create unique experiences with

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Collage of graphs and images for a strategic marketing planning session

Healthcare Marketing During COVID-19

Recently, our President (Ryan Gates) hosted an online roundtable presentation for Community Care Network of Kansas, the state’s primary care association that oversees the network of health centers and community-based clinics with a common goal of providing high-quality healthcare that is accessible to all Kansans. The goal of the roundtable

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A nurse putting on a glove at a health organization funded with ARPA grant funds

Using ARPA Grant For FQHC Marketing

On March 11, 2021, President Biden signed the American Rescue Plan Act of 2021 (H.R. 1319) into law. The $1.9 trillion package, based on President Biden’s American Rescue Plan, is intended to combat the COVID-19 pandemic, including the public health and economic impacts. APRA provides one-time funding (H8F) for a

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A doctor at an FQHC Federally Qualified Health Center using his phone for digital marketing

Marketing For A Community Health Center

The first health centers began opening in 1965 to create an affordable health care option for Americans. Today, over 1,400 centers serve roughly 30 million people with a goal of increasing access to primary care by reducing barriers for their patients such as cost, lack of insurance, transportation, and language.

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Outsourced marketing department conducting strategic planning session.

What Is Outsourced Marketing?

Marketing is an essential part of every growing business. It’s how you represent your brand, attract new customers, and retain the customers you have. It’s an integral part of your operations, and when done right, the key source to your continued growth. Many growing businesses have a “Jack of all

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NO LONG-TERM CONTRACTS

We don’t believe in long-term contracts. You should work with us because you like working with us and are getting results…not because you’re contractually required. We believe our results speak for themselves and are the driving force behind why our clients stay with us for the long haul.

We operate on monthly contracts so we can adjust as needed based on changes in the industry, budget fluctuations, and your unique needs. If for any reason you want to pause or cancel your outsourced marketing department subscription, you can do so at any time with 30-days notice.

It all starts with a meeting, let's talk.

We don’t believe in selling our services to you, but we believe you’ll be sold once you talk to us and hear from our clients. Easily schedule a meeting to learn more about how outsourced marketing can save you time and money.