PANO Marketing

Marketing with an unbroken view of the whole picture.

PANO Marketing provides outsourced marketing department services: A subscription to an experienced marketing team, led by an industry professional, for a fraction of the cost of one full-time employee.

Outsourced marketing saves you time & money

Get more resources for less cost by outsourcing your marketing department. When you outsource your marketing to PANO, you get a full team of specialists for less than the cost of a single jack-of-all-trades full-time employee.

Outsourced marketing department conducting strategic planning session.
Strategic marketing planning graphic

Strategies before tactic​s

At PANO, we work to see the full picture. We believe in the power of the word, “why?” Why is this the goal? Why will customers care? Why will people engage? Once these questions have been answered, we move into “when” and “how.” Too often in marketing, teams get caught up in the how and forget to start with why. We are strategic in everything we do because the best tactics come from informed strategies.

Get to know PANO

PANO Marketing provides outsourced marketing department services: A subscription to an experienced marketing team, led by an industry professional, for a fraction of the cost of one full-time employee. We operate as a decentralized business with employees, partners, and teams located around the globe. This allows us to work with the best and brightest in the industry without being limited to the talent pool of a single location.

While our clients come from many industries, we have a focus on healthcare and the nonprofit sector. Federally qualified health centers (FQHC) strive to help meet the needs of an underserved area or population. We, in turn, serve FQHC organizations that are in need of high-quality marketing services to do the amazing work our communities so desperately need.

The full color Pano Marketing logo

We are a results-driven organization that doesn’t believe in long-term contracts or the “Wizard behind the curtain.” We operate with full transparency as a partner in our clients’ success. Our OMD clients have monthly contracts so we can adjust as needed based on changes in the industry, budget fluctuations, and our clients’ unique needs.

PANO can function as a client’s full marketing department or as a production team under an organization’s marketing director. Our clients’ outsourced marketing department is led by a time-shared marketing director who meets with our clients on a regular basis to strategize, plan, and report on marketing initiatives. From market research to production fulfillment, we do it all through our decentralized operations structure and strategic partnerships. We work with our clients to find the solution that works best for their needs.

One of our core values is “Strategies Come Before Tactics.” At PANO, we work to see the full picture. We believe in the power of the word, “why?” Why is this the goal? Why will customers care? Why will people engage? Once these questions have been answered, we move into “when” and “how.” Too often in marketing, teams get caught up in the how and forget to start with why. We are strategic in everything we do because the best tactics come from informed strategies.

Services & Specialities

As an outsourced marketing department (OMD) organization, we’ve got a team of specialists who are industry leaders in their profession. We achieve this through our decentralized business model, allowing us to work with the best creatives in the industry at a price lower than traditional advertising agencies. If you are wondering if we do something, the answer is likely “yes!” It comes from decades of building relationships, partnerships, and networking.

If you require a service we don’t do, we’ll never tell you we do and then fake it. Instead, we help you find an organization or individual who does do that service…even if you’re not a client of ours. Why? We believe in transparency, integrity, and honesty as the foundation of building positive business relationships.

Here are some of the things we do for our clients most often:

Any marketing plan or campaign starts with strategic marketing planning. We look at consumer behaviors, gather and interpret data, conduct surveys, work with stakeholders, and develop plans that bring success to our clients.

Your brand is so much more than your logo, colors, and fonts. Your brand is the persona of your organization and needs to be conveyed correctly to effectively communicate with your target audiences.

Your website is the hub of your online presence. We are strong believers of hub & spoke strategies for websites and inbound channels to create engagement that translates into conversions. Your site needs to not only look great, it needs to function in a way that meets your clients’ needs. We can help improve your site, manage your site, or create an entirely new one.

When it comes to marketing in the 21st Century…content is king! We specialize in content creation for digital, traditional, broadcast, and more. Our team of bloggers, SEO writers, writers, designers, videographers, and photographers are here to make your brand stand out.

About 70% of everything we create for clients gets translated for a Spanish version. So, we have Spanish-speaking content developers who specialize in Spanish-speaking marketing. Its not about just translating the words, its about translating the intent. Our translation team works with our marketing managers and creative designers to create marketing materials that aren’t just translated to Spanish…they’re designed with a Spanish-speaking audience in mind, taking into account culture, nomenclature, dialects, terminology, psychographics, and demographics,

Creating an omnichannel marketing plan requires developing strategic goals, setting KPIs, developing engaging content, and delivering your message through the right channels. The best marketing campaigns are a multi-channel marketing campaigns with focused messaging spread across multiple points of customer contact.

Marketing has become extremely digital, and you need a partner who understand online marketing strategies. We can help promote your brand through digital channels and connect you with potential customers through the internet and other forms of digital communication.

Thanks to platforms like Facebook, Instagram, Twitter, and TikTok — we are all connected online more than ever before. Social media marketing is so much more than just being on these platforms. Its about know which platforms your customers use, how they use them, and where the conversations are happening. We have a team of social media specialists who can help increase your engagement, drive positive reviews, and foster long-term retention. PANO specializes in creating (and managing) social media marketing campaigns as well as long-term social strategies.

One of the most effective tools in a marketer’s toolbox is an effective PR team. At PANO, we understand how important it is to develop relationships with the press, use PR channels to promote your brand, and create internal and external communications through our content development team to drive traffic to your organization.

Everything we do in business boils down to selling a product. That product may be something physical, it may be a service, or it may be simply awareness. We believe that regardless of what that product is, you are also selling “experience” as a product. We can help you provide an experience to your customers and clients that creates lasting connections to foster repeat purchases, word-of-mouth advertising, and customer retention.

User experience (UX) and user experience design (UXD) are at the core of all our strategies. Too often, organizations get caught up in creating something based on what they think their consumer wants instead of what the consumer actually needs. UX starts with research to understand the consumer behaviors of your consumers, assess irrational behaviors, develop purchase maps, and conduct A/B testing. Its a lot of data that can tell you so much! However, too much data and you become overly mechanical. We can help you find the right balance of data, research, testing, and intuition.

We are big fans of SEO! Many clients come to us asking for digital marketing or social media marketing. These are great tools, but many times you’re purchasing leads in that moment. SEO, on the other hand, is an investment. The best SEO strategies are an investment into the future health of your online marketing by creating dominance within keywords that will organically drive leads to your website and online tools through high-ranking search results. At PANO, we do a lot of SEO and have award-winning content writers, programmers, and strategists that can identify ways to quickly make your website appear on top page results. More importantly, we have a proven track record of driving quality leads to your site. That’s the trick! Increased traffic is good, but increased quality traffic that leads to sales are better.

Search engine marketing (SEM) is vital to any omnichannel marketing plan. When we create multi-channel marketing campaigns, SEM is almost always at the heart of it. We use SEM in conjunction with SEO to drive leads immediately and then create long-term dominance online for quality leads with high conversion rates (and low CPC and CPM). Our digital marketing team uses tools like PPC, Display, Programmatic, and more to effectively promote your brand through 360 marketing campaigns.

High-quality video production is key to content creating for marketing. Videos on your website increase your SEO ranking, videos have higher engagement on social media platforms, and customers consume video media at massive rates on streaming and broadcast platforms. Our award-winning production team has decades of experience and has produced content for international brands like Hershey’s, American Express, and Estee Lauder. We’ve even got an Academy Award nomination.

Creative design is much more than making something look pretty, its about effectively communicating an idea through visuals. Our team of graphic designers and content developers work hand-in-hand to find the right way to convey the message in a way that captures the audience’s attention. We also have relationships with vendors for merchandise, apparel, printing, outdoor banners, signage, tradeshow booths, products, giveaways, and more.

Ever received a call or email from a media channel telling you they have an amazing deal? Sure, the cost of those TV spots are lower than they usually are or that newspaper ad comes with some digital ads…but is that really where you can get the best ROI? Maybe it is. Usually its not. PANO has partnered with Copp Media, one of the largest and most accomplished media buyers in the Midwest. Together, we create strategic media plans that meet your needs and budget with the goal of driving quality leads with the best ROI possible. We’ve established relationships that get you the best bang for your buck, put your ads where your customers are, and comprehensive reports and dashboards to track and measure the success of your KPIs.

Any marketing plan or campaign starts with strategic marketing planning. We look at consumer behaviors, gather and interpret data, conduct surveys, work with stakeholders, and develop plans that bring success to our clients.

Your brand is so much more than your logo, colors, and fonts. Your brand is the persona of your organization and needs to be conveyed correctly to effectively communicate with your target audiences.

Your website is the hub of your online presence. We are strong believers of hub & spoke strategies for websites and inbound channels to create engagement that translates into conversions. Your site needs to not only look great, it needs to function in a way that meets your clients’ needs. We can help improve your site, manage your site, or create an entirely new one.

When it comes to marketing in the 21st Century…content is king! We specialize in content creation for digital, traditional, broadcast, and more. Our team of bloggers, SEO writers, writers, designers, videographers, and photographers are here to make your brand stand out.

About 70% of everything we create for clients gets translated for a Spanish version. So, we have Spanish-speaking content developers who specialize in Spanish-speaking marketing. Its not about just translating the words, its about translating the intent. Our translation team works with our marketing managers and creative designers to create marketing materials that aren’t just translated to Spanish…they’re designed with a Spanish-speaking audience in mind, taking into account culture, nomenclature, dialects, terminology, psychographics, and demographics,

Creating an omnichannel marketing plan requires developing strategic goals, setting KPIs, developing engaging content, and delivering your message through the right channels. The best marketing campaigns are a multi-channel marketing campaigns with focused messaging spread across multiple points of customer contact.

Marketing has become extremely digital, and you need a partner who understand online marketing strategies. We can help promote your brand through digital channels and connect you with potential customers through the internet and other forms of digital communication.

Thanks to platforms like Facebook, Instagram, Twitter, and TikTok — we are all connected online more than ever before. Social media marketing is so much more than just being on these platforms. Its about know which platforms your customers use, how they use them, and where the conversations are happening. We have a team of social media specialists who can help increase your engagement, drive positive reviews, and foster long-term retention. PANO specializes in creating (and managing) social media marketing campaigns as well as long-term social strategies.

One of the most effective tools in a marketer’s toolbox is an effective PR team. At PANO, we understand how important it is to develop relationships with the press, use PR channels to promote your brand, and create internal and external communications through our content development team to drive traffic to your organization.

Everything we do in business boils down to selling a product. That product may be something physical, it may be a service, or it may be simply awareness. We believe that regardless of what that product is, you are also selling “experience” as a product. We can help you provide an experience to your customers and clients that creates lasting connections to foster repeat purchases, word-of-mouth advertising, and customer retention.

User experience (UX) and user experience design (UXD) are at the core of all our strategies. Too often, organizations get caught up in creating something based on what they think their consumer wants instead of what the consumer actually needs. UX starts with research to understand the consumer behaviors of your consumers, assess irrational behaviors, develop purchase maps, and conduct A/B testing. Its a lot of data that can tell you so much! However, too much data and you become overly mechanical. We can help you find the right balance of data, research, testing, and intuition.

We are big fans of SEO! Many clients come to us asking for digital marketing or social media marketing. These are great tools, but many times you’re purchasing leads in that moment. SEO, on the other hand, is an investment. The best SEO strategies are an investment into the future health of your online marketing by creating dominance within keywords that will organically drive leads to your website and online tools through high-ranking search results. At PANO, we do a lot of SEO and have award-winning content writers, programmers, and strategists that can identify ways to quickly make your website appear on top page results. More importantly, we have a proven track record of driving quality leads to your site. That’s the trick! Increased traffic is good, but increased quality traffic that leads to sales are better.

Search engine marketing (SEM) is vital to any omnichannel marketing plan. When we create multi-channel marketing campaigns, SEM is almost always at the heart of it. We use SEM in conjunction with SEO to drive leads immediately and then create long-term dominance online for quality leads with high conversion rates (and low CPC and CPM). Our digital marketing team uses tools like PPC, Display, Programmatic, and more to effectively promote your brand through 360 marketing campaigns.

High-quality video production is key to content creating for marketing. Videos on your website increase your SEO ranking, videos have higher engagement on social media platforms, and customers consume video media at massive rates on streaming and broadcast platforms. Our award-winning production team has decades of experience and has produced content for international brands like Hershey’s, American Express, and Estee Lauder. We’ve even got an Academy Award nomination.

Creative design is much more than making something look pretty, its about effectively communicating an idea through visuals. Our team of graphic designers and content developers work hand-in-hand to find the right way to convey the message in a way that captures the audience’s attention. We also have relationships with vendors for merchandise, apparel, printing, outdoor banners, signage, tradeshow booths, products, giveaways, and more.

Ever received a call or email from a media channel telling you they have an amazing deal? Sure, the cost of those TV spots are lower than they usually are or that newspaper ad comes with some digital ads…but is that really where you can get the best ROI? Maybe it is. Usually its not. PANO has partnered with Copp Media, one of the largest and most accomplished media buyers in the Midwest. Together, we create strategic media plans that meet your needs and budget with the goal of driving quality leads with the best ROI possible. We’ve established relationships that get you the best bang for your buck, put your ads where your customers are, and comprehensive reports and dashboards to track and measure the success of your KPIs.

The Team With Integrity

Ryan W Gates

CEO & Account Services Lead

Ryan W. Gates has served as the Sr. Director of Marketing for a national retail business, been both a franchisee and a franchisor, owned small businesses, overseen international product launches, and served in various roles of the non-profit sector. He has a BA from Sarah Lawrence College with a focus in production, writing, and psychology as well as an Executive MBA from the Quantic School of Business and Technology with specializations in management, leadership, entrepreneurship and advanced strategy.

Calvin Shadle

Associate Creative Director

As PANO Marketing’s Creative Director, Calvin Shadle oversees creative design for all clients and manages the creative direction for all production staff. Calvin is a graduate of Wichita State University with a Bachelor of Media Arts and Applied Arts with a concentration in filmmaking. His background includes various filmmaking endeavors and serving as the Multimedia Content Specialist for Textron Aviation. Calvin brings a wealth of experience in both moving image and static design fueled by his desire to create meaningful designs with lasting impact.

Lindsey Scheufler

Account Coordinator

Lindsey Scheufler is PANO’s Account Coordinator, overseeing project management, client relations, and data analysis. Lindsey began as an intern while earning her Bachelor of Business Administration from Wichita State University. Today, Lindsey is key to working with clients on the development and execution of marketing tactics as a key member of the strategic planning team. Her affinity for data analysis and being a forward-thinking strategist makes her invaluable to projects.

See the full picture

You know the old saying, “I know a guy.” We’re the guy. From market research to production fulfillment, we do it all. This is due to our decentralized operations structure and strategic partnerships. We work with our clients to find the solution that works best for their needs, even if that solution is with another vendor. We’re here to help you succeed.

Marketing

Outsourced marketing and project-based services, we do it all.

Production

From moving image to print collateral, PANO is your one-stop-shop.

Development

Strategic development, UX, work-flow design and more.

Results-Driven

We don’t believe in long-term contracts. We believe our results speak for themselves and are the driving force why our clients stay with us for the long haul. You should work with us because you want to, not because you are contractually obligated.

It all starts with a meeting, let's talk.

We don’t believe in selling our services to you, but we believe you’ll be sold once you talk to us and hear from our clients.