Outsourced Marketing

An unbroken view of the whole picture.

A subscription to an experienced marketing team, led by an industry professional, for a fraction of the cost of one full-time employee.

What is OMD?

An outsourced marketing department (OMD) is a team of professionals, lead by an experienced director, for less than the cost of 1 full-time employee.

How much?

The outsourced marketing model is billed at a flat monthly rate. This allows you to utilize your team where needed instead of getting trapped by projects.

Where is PANO?

PANO is headquartered in Wichita, KS and is embedded at Wichita State University's School of Digital Arts as part of the Innovation Campus.

Master of all

Marketing is an essential part of every growing business. It’s how you represent your brand, attract new customers, and retain the customers you have. It’s an integral part of your operations, and when done right, the key source to your continued growth.

Many growing businesses have a “Jack of all trades” individual. Someone who understands branding, social media, production, and the nuances of your industry. They are your marketing Swiss Army Knife. But you wouldn’t use a Swiss Army Knife to carve your Thanksgiving turkey, that’s not what it is designed to do.

The rest of the “Jack of all trades” quote is, “Master of none.” Outsourced marketing gives you a Master of all.

Cut through the noise

Outsourcing your marketing turns your Swiss Army Knife into a complete Ginsu set of knives. You get a group of highly-specialized teams with vast experience in specific fields for a fraction of the cost of one full-time employee.

Our marketing team is composed of experts in their fields with backgrounds across multiple industries including retail, automotive, healthcare, franchising, corporate, start-up, nonprofit, and more. By decentralizing our office, we have reduced overhead to allow us to provide these services at a fraction of the cost. Most importantly, the outsourced marketing subscription model gives you the full power of this team for a flat monthly rate less than the cost of one full-time employee.

Schedule a meeting

Easily schedule a meeting to learn more about how outsourced marketing can save you time and money.

Your army to command

Turn your Army of One into a General of Many by outsourcing your marketing department.

Our team can function as your marketing department or as the production team under your marketing director. Your outsourced marketing department is led by a time-shared marketing director who meets with you on a regular basis to strategize, plan, and report on marketing initiatives.

Love your team

When people fall in love, they typically date for a period of time before moving in together and getting married. Shouldn’t business work this way as well?

We believe in a “dating period” to get to know each other before we say our mutual vows. In the beginning, we work with you to identify top-level initiatives to address as projects first. These projects have specific timelines, objectives, and fixed costs.

This “dating period” gives both of us time to get to know each other before we “tie the knot.” This helps us determine a suggested path forward after the projects’ completion.

Schedule a meeting

Easily schedule a meeting to learn more about how outsourced marketing can save you time and money.

Decentralized and embedded

We operate as a decentralized business with employees, partners, and teams located around the globe. This allows us to work with the best and brightest in the business without being limited to the talent pool of a single location.

PANO is headquartered in Wichita, KS and is embedded at Wichita State University’s School of Digital Arts as part of the college’s Innovation Campus. This creates an exciting collision of the professional and educational worlds! We work with WSU students to provide “real-world” opportunities while helping develop them into the creative professionals of tomorrow.

So what does all this mean for you? We have drastically reduced our overhead and cost of operations to provide the highest level of service at the lowest possible cost.

Serving the underserved

While our clients come from many industries, we have a focus on healthcare and the nonprofit sector. Federally qualified health centers (FQHC) strive to help meet the needs of an underserved area or population. We, in turn, serve FQHC organizations that are in need of high-quality marketing services to do the amazing work our communities so desperately need.

Our outsourced marketing model helps an FQHC or healthcare organization focus on quality of care while we execute production to meet the clinic’s unique marketing needs. We understand payor mix, underinsured populations, programs like 340B, and community outreach. We offer a nonprofit rate to help reduce cost.

No long-term contracts

We don’t believe in long-term contracts. We believe our results speak for themselves and are the driving force why our clients stay with us for the long haul.

We operate on monthly contracts so we can adjust as needed based on changes in the industry, budget fluctuations, and your unique needs. If for any reason you want to pause or cancel your outsourced marketing department subscription, you can do so at any time.

It all starts with a meeting, let's talk.

We don’t believe in selling our services to you, but we believe you’ll be sold once you talk to us and hear from our clients.