See what's happening at PANO Marketing, current trends in digital marketing, information for healthcare clients, news about our clients, and more.
In today’s digital age, having a strong online presence is crucial for the success of any business. Search engine optimization (SEO) plays a crucial role in driving organic traffic to your website and increasing your visibility online. With the changing landscape of digital marketing, it’s important to stay updated on
Artificial intelligence (AI) has revolutionized the way businesses operate, from automating mundane tasks to providing personalized customer experiences. One area where AI can be particularly valuable is in marketing. Chat GPT, an AI-powered chatbot, is a powerful tool that can help businesses streamline their marketing efforts and provide a better
Brand personas are an important part of creating personalized engagements with healthcare patients at health clinics, medical centers, FQHC community clinics, and all healthcare-related businesses. Today, we look at the theory of individuation in branding, the 12 brand archetypes, and best practices for health organizations to create unique experiences with
Recently, our President (Ryan Gates) hosted an online roundtable presentation for Community Care Network of Kansas, the state’s primary care association that oversees the network of health centers and community-based clinics with a common goal of providing high-quality healthcare that is accessible to all Kansans. The goal of the roundtable
Today we are shining a spotlight on our President & CEO, Ryan W. Gates. As CEO of PANO Marketing, Ryan oversees our outsourced marketing accounts, leads the strategic team, works with clients and customers, and forms relationships with our partners and fellow agencies we work with. He holds a BA
There are many different digital marketing agencies or businesses that offer digital marketing, how do you find the right one for your needs? There is no one-size-fits-all answer to this. What’s good for the goose may not be good for the gander. By understanding what tools a digital marketing agency
On March 11, 2021, President Biden signed the American Rescue Plan Act of 2021 (H.R. 1319) into law. The $1.9 trillion package, based on President Biden’s American Rescue Plan, is intended to combat the COVID-19 pandemic, including the public health and economic impacts. APRA provides one-time funding (H8F) for a
The first health centers began opening in 1965 to create an affordable health care option for Americans. Today, over 1,400 centers serve roughly 30 million people with a goal of increasing access to primary care by reducing barriers for their patients such as cost, lack of insurance, transportation, and language.
Perhaps the only crisis larger than the COVID-19 pandemic itself, is the deep-rooted fear of the vaccines by communities most disproportionately affected by the virus. Confusing messages from community leadership, politicization of the virus, and longstanding inequalities of access to healthcare have led us to this moment. We have the
The American Rescue Plan (ARP) reduces health care costs, expands access to insurance coverage and addresses health care disparities. Nearly everyone who buys their own individual or family health insurance through a Marketplace can receive a tax credit to reduce their premiums. The plan not only provides the resources for
We don’t believe in long-term contracts. You should work with us because you like working with us and are getting results…not because you’re contractually required. We believe our results speak for themselves and are the driving force behind why our clients stay with us for the long haul.
We operate on monthly contracts so we can adjust as needed based on changes in the industry, budget fluctuations, and your unique needs. If for any reason you want to pause or cancel your outsourced marketing department subscription, you can do so at any time with 30-days notice.
We don’t believe in selling our services to you, but we believe you’ll be sold once you talk to us and hear from our clients. Easily schedule a meeting to learn more about how outsourced marketing can save you time and money.