News articles that see whole the whole picture.

Stay up to date on what’s happening at PANO, updates from our clients, and current trends in marketing & production.

Staff Spotlight: Ryan W. Gates

Today we are shining a spotlight on our President & CEO, Ryan W. Gates. As CEO of PANO Marketing, Ryan oversees our outsourced marketing accounts, leads the strategic team, works with clients and customers, and forms relationships with our partners and fellow agencies we work with. He holds a BA from Sarah Lawrence College in Bronxville, NY and an eMBA from the Quantic School of Business & Technology. Ryan’s story of how he got into

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Finding The Right Digital Marketing Agency

There are many different digital marketing agencies or businesses that offer digital marketing, how do you find the right one for your needs? There is no one-size-fits-all answer to this. What’s good for the goose may not be good for the gander. By understanding what tools a digital marketing agency offers and how they approach their work, you can make an informed decision about what you or your company needs — and thus find a

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Using ARPA Grant For FQHC Marketing

On March 11, 2021, President Biden signed the American Rescue Plan Act of 2021 (H.R. 1319) into law. The $1.9 trillion package, based on President Biden’s American Rescue Plan, is intended to combat the COVID-19 pandemic, including the public health and economic impacts. APRA provides one-time funding (H8F) for a 2-year period of performance to support health centers funded under the Health Center Program to prevent, mitigate, and respond to coronavirus disease 2019 (COVID-19) and

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Marketing For A Community Health Center

The first health centers began opening in 1965 to create an affordable health care option for Americans. Today, over 1,400 centers serve roughly 30 million people with a goal of increasing access to primary care by reducing barriers for their patients such as cost, lack of insurance, transportation, and language. A Federally Qualified Health Center (FQHC) strives to help meet the needs of underserved areas and/or populations. These health centers provide substantial benefits to the

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Crisis Management: The Johnson & Johnson Vaccine

Perhaps the only crisis larger than the COVID-19 pandemic itself, is the deep-rooted fear of the vaccines by communities most disproportionately affected by the virus. Confusing messages from community leadership, politicization of the virus, and longstanding inequalities of access to healthcare have led us to this moment. We have the vaccines. We have the data. It is now time to vaccinate as many people as fast as possible (as safely as possible). And then the

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The American Rescue Plan Act for FQHCs

The American Rescue Plan Act For Health Centers

The American Rescue Plan (ARP) reduces health care costs, expands access to insurance coverage and addresses health care disparities. Nearly everyone who buys their own individual or family health insurance through a Marketplace can receive a tax credit to reduce their premiums. The plan not only provides the resources for America to beat this pandemic, but it also expands access to health insurance coverage, lowers costs, and ensures that health care truly is a right

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What Is Outsourced Marketing?

Marketing is an essential part of every growing business. It’s how you represent your brand, attract new customers, and retain the customers you have. It’s an integral part of your operations, and when done right, the key source to your continued growth. Many growing businesses have a “Jack of all trades” individual. Someone who understands branding, social media, production, and the nuances of your industry. They are your marketing Swiss Army Knife. But you wouldn’t

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