Articles and updates that see the whole picture.

See what's happening at PANO Marketing, current trends in digital marketing, information for healthcare clients, news about our clients, and more.

Leveraging Chat GPT for Marketing: How AI Can Transform Your Business

Artificial intelligence (AI) has revolutionized the way businesses operate, from automating mundane tasks to providing personalized customer experiences. One area where AI can be particularly valuable is in marketing. Chat GPT, an AI-powered chatbot, is a powerful tool that can help businesses streamline their marketing efforts and provide a better

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International team of doctors posing together while having morning breefing, male and female medical workers standing against wall, holding arms crossed on chests, cheerfully smiling at camera

Brand Personas in Healthcare Marketing

Brand personas are an important part of creating personalized engagements with healthcare patients at health clinics, medical centers, FQHC community clinics, and all healthcare-related businesses. Today, we look at the theory of individuation in branding, the 12 brand archetypes, and best practices for health organizations to create unique experiences with

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Collage of graphs and images for a strategic marketing planning session

Healthcare Marketing During COVID-19

Recently, our President (Ryan Gates) hosted an online roundtable presentation for Community Care Network of Kansas, the state’s primary care association that oversees the network of health centers and community-based clinics with a common goal of providing high-quality healthcare that is accessible to all Kansans. The goal of the roundtable

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Ryan W. Gates with the Wichita, Kansas skyline in the background

Staff Spotlight: Ryan W. Gates

Today we are shining a spotlight on our President & CEO, Ryan W. Gates. As CEO of PANO Marketing, Ryan oversees our outsourced marketing accounts, leads the strategic team, works with clients and customers, and forms relationships with our partners and fellow agencies we work with. He holds a BA

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A diverse group of people on their phones using social media

Finding The Right Digital Marketing Agency

There are many different digital marketing agencies or businesses that offer digital marketing, how do you find the right one for your needs? There is no one-size-fits-all answer to this. What’s good for the goose may not be good for the gander. By understanding what tools a digital marketing agency

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A nurse putting on a glove at a health organization funded with ARPA grant funds

Using ARPA Grant For FQHC Marketing

On March 11, 2021, President Biden signed the American Rescue Plan Act of 2021 (H.R. 1319) into law. The $1.9 trillion package, based on President Biden’s American Rescue Plan, is intended to combat the COVID-19 pandemic, including the public health and economic impacts. APRA provides one-time funding (H8F) for a

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A doctor at an FQHC Federally Qualified Health Center using his phone for digital marketing

Marketing For A Community Health Center

The first health centers began opening in 1965 to create an affordable health care option for Americans. Today, over 1,400 centers serve roughly 30 million people with a goal of increasing access to primary care by reducing barriers for their patients such as cost, lack of insurance, transportation, and language.

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S syringe extracts fluid from a Johnson & Johnson COVID-19 vaccine bottle

Crisis Management: The Johnson & Johnson Vaccine

Perhaps the only crisis larger than the COVID-19 pandemic itself, is the deep-rooted fear of the vaccines by communities most disproportionately affected by the virus. Confusing messages from community leadership, politicization of the virus, and longstanding inequalities of access to healthcare have led us to this moment. We have the

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The US Capital Building during the American Rescue Plan Act

The American Rescue Plan Act For Health Centers

The American Rescue Plan (ARP) reduces health care costs, expands access to insurance coverage and addresses health care disparities. Nearly everyone who buys their own individual or family health insurance through a Marketplace can receive a tax credit to reduce their premiums. The plan not only provides the resources for

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We don’t believe in long-term contracts. You should work with us because you like working with us and are getting results…not because you’re contractually required. We believe our results speak for themselves and are the driving force behind why our clients stay with us for the long haul.

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