Happenings

Articles and updates that see the whole picture.

See what's happening at PANO Marketing, current trends in digital marketing, information for healthcare clients, news about our clients, and more.

Ryan W. Gates with the Wichita, Kansas skyline in the background

Staff Spotlight: Ryan W. Gates

Today we are shining a spotlight on our President & CEO, Ryan W. Gates. As CEO of PANO Marketing, Ryan oversees our outsourced marketing accounts, leads the strategic team, works with clients and customers, and forms relationships with our partners and fellow agencies we work with. He holds a BA

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A diverse group of people on their phones using social media

Finding The Right Digital Marketing Agency

There are many different digital marketing agencies or businesses that offer digital marketing, how do you find the right one for your needs? There is no one-size-fits-all answer to this. What’s good for the goose may not be good for the gander. By understanding what tools a digital marketing agency

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A nurse putting on a glove at a health organization funded with ARPA grant funds

Using ARPA Grant For FQHC Marketing

On March 11, 2021, President Biden signed the American Rescue Plan Act of 2021 (H.R. 1319) into law. The $1.9 trillion package, based on President Biden’s American Rescue Plan, is intended to combat the COVID-19 pandemic, including the public health and economic impacts. APRA provides one-time funding (H8F) for a

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A doctor at an FQHC Federally Qualified Health Center using his phone for digital marketing

Marketing For A Community Health Center

The first health centers began opening in 1965 to create an affordable health care option for Americans. Today, over 1,400 centers serve roughly 30 million people with a goal of increasing access to primary care by reducing barriers for their patients such as cost, lack of insurance, transportation, and language.

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S syringe extracts fluid from a Johnson & Johnson COVID-19 vaccine bottle

Crisis Management: The Johnson & Johnson Vaccine

Perhaps the only crisis larger than the COVID-19 pandemic itself, is the deep-rooted fear of the vaccines by communities most disproportionately affected by the virus. Confusing messages from community leadership, politicization of the virus, and longstanding inequalities of access to healthcare have led us to this moment. We have the

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The US Capital Building during the American Rescue Plan Act

The American Rescue Plan Act For Health Centers

The American Rescue Plan (ARP) reduces health care costs, expands access to insurance coverage and addresses health care disparities. Nearly everyone who buys their own individual or family health insurance through a Marketplace can receive a tax credit to reduce their premiums. The plan not only provides the resources for

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Outsourced marketing department conducting strategic planning session.

What Is Outsourced Marketing?

Marketing is an essential part of every growing business. It’s how you represent your brand, attract new customers, and retain the customers you have. It’s an integral part of your operations, and when done right, the key source to your continued growth. Many growing businesses have a “Jack of all

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NO LONG-TERM CONTRACTS

We don’t believe in long-term contracts. You should work with us because you like working with us and are getting results…not because you’re contractually required. We believe our results speak for themselves and are the driving force behind why our clients stay with us for the long haul.

We operate on monthly contracts so we can adjust as needed based on changes in the industry, budget fluctuations, and your unique needs. If for any reason you want to pause or cancel your outsourced marketing department subscription, you can do so at any time with 30-days notice.

It all starts with a meeting, let's talk.

We don’t believe in selling our services to you, but we believe you’ll be sold once you talk to us and hear from our clients. Easily schedule a meeting to learn more about how outsourced marketing can save you time and money.